About the Brand

Aneeka Ruknuddin straddles the present modern silhouette with Pakistan’s heritage of traditional artistry giving its customers the perfect blend and balance of both.

“I am deeply inspired by our heritage and the culture that used to prevail within the region. My aspiration is to play a part in reviving the handcraft, artisan techniques and fuse them with contemporary cuts to serve the modern day sensibilities. When I was younger, I was mesmerized by prints and patterns, and so over the years I worked on various textile techniques which are used in each of our collections and are hand-worked on by our artisans.”

Aneeka Ruknuddin is a name that has carved its niche as a Luxury Designer Brand and is best known for its unique prints and exceptional craftsmanship.